Shugo Chara! - Figure Amulet Heart

In Shugo Chara!, the story follows Amu Hinamori and the “Shugo Chara,” tiny dream guardians that enable bold, highly stylized character transformations. Amulet Heart is one of Amu’s most iconic forms, tied to upbeat, heart-themed energy that feels like a cheerleader-style heroine ready to push forward. This official PVC figure stands approximately 24 cm tall at 1/7 scale, manufactured by Kotobukiya.

Amulet Heart represents drive, courage, and forward momentum, with a personality that’s all about action and encouragement. In the series, this transformation often highlights determination and a “let’s go” spirit, wrapped in a bright, pop look. The figure captures that mood through a full-motion pose, wide smile, and an energetic silhouette that looks like it’s bursting into a performance.

Visually, Amulet Heart is sculpted in a pink cheerleader-inspired outfit, with a ruffled cropped top, a short matching skirt, and a large red bow at the waist. She wears a pink visor, and her pink hair is gathered into a big side ponytail topped with a large heart-shaped ornament. She holds a chunky pink pom-pom in each hand, made of layered strips, while a long red ribbon loops around her in a dramatic swirl. She also has pink ruffled leg warmers and pink shoes with clear heels. Everything sits on a glittery pink heart-shaped base, making the display feel stable and very shelf-friendly.

Product Features

License: Shugo Chara!
Character(s): Amulet Heart
Height: approximately 24 cm
Scale: 1/7
Material: PVC
Manufacturer: Kotobukiya