Gushing over Magical Girls - Magia Baiser figure, Second Form

In Gushing over Magical Girls (Mahou Shoujo ni Akogarete), the magical-girl fantasy takes on a darker edge, with clashes where admiration, rivalry, and theatrical staging can matter as much as magic itself. Magia Baiser stands out as a villain with provocative charisma, constantly pushing boundaries, both for her opponents and for the part she’s chosen to play. This official Magia Baiser, Second Form PVC figure stands about 26 cm tall at 1/7 scale and is manufactured by Phat! Company, presenting her in a more “evolved form” look designed to read as a strong display centerpiece.

In the series, Magia Baiser is driven by an openly intense fascination with magical girls, turning it into fuel for confrontation and a kind of performative dominance. She moves with theatrical confidence, relying on intimidation and spectacle alike, and her dynamic with the heroines blends obsession, challenge, and a need to prove something to herself. The figure ties that mindset to its portrayal: a combat-ready stance that still feels almost dance-like, a self-assured smile, and a gesture that suggests an attack about to be unleashed, all within a composition built like a stage moment.

Visually, she stands on a round black-and-purple base covered with star motifs, with “Magia Baiser” written across the center. Her hair is long and purple, swept into thick flowing strands that create motion, and two curved yellow horns rise above her head. The outfit mixes white, purple, and black: a very open top held by gold straps, a darker corset-like center piece with gold accents, and large white fabric panels that spiral around her like torn, wind-caught drapes. Her legs are covered in very high purple stockings, with star-shaped ornaments visible near the ankles. She holds a large curved purple weapon that reads like a scythe, and sharp wing-like shapes in matching tones reinforce a stylized demonic silhouette.

Product Features

• License: Gushing over Magical Girls (Mahou Shoujo ni Akogarete)

• Character: Magia Baiser (Second Form)

• Height: Approx. 26 cm

• Scale: 1/7

• Material: PVC

• Manufacturer: Phat! Company